This is because we have the Sentient Pet Mission & Vision. We fully believe that our Sentient Pets deserve much more. Therefore, we formulate as if your Sentient Pet is human and deserves the best.

Since we cannot ask our Sentient Pets this question, we deeply research pet skin, hair and wellness needs in serious technical literature like the National Institutes of Health, we reference the Merck Veterinarian Index and peer reviewed technical Journals. We consult with specialized veterinarians in the area of skin, hair and wellness. Finally, we digest all of that information and develop our own internal proprietary research to develop proprietary formulas to improve the life of our Sentient Pets.

Since we are experts in these areas through our sister company Skinprint®, we do use these technologies. Simple cross over technologies like using hyaluronic acid for full depth epidermal & dermal hydration, advanced peptide technology for barrier repair, post and pre biotic to control the microbiome of the skin are just a few of these avenues of research.